AR/VR/360 Pop-Up Lab Rebrand

A new, temporary lab space was about to bring the future of technology to Northeastern University. For a limited time, students and faculty could experience augmented reality, virtual reality, and 360 degree video at Snell Library. This pilot program is open to visitors with or without experience in using these technologies.

Branding | Typography | Marketing

Project Overview

Problem

Originally named AR/VR/360 Pop-Up Lab, this program is a mouthful with no distinct brand of its own. The deliverables include a Facebook logo and banner, social media posts, and posters to help brand the library lab space for the duration of the program.

Goals

Establish a brand that is inviting and distinct from the university library's Discovery Lab.
Design an engaging campaign that will capture the attention of busy Northeastern Students.