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The Beef with Beef

The meat production industry wreaks havoc on our ecosystems, our land, our water supply, and the air we breathe. It is one of the leading causes of greenhouse gas emissions and the worst of the worst? Beef. With the window to prevent catastrophic global warming rapidly closing, every decision we make as consumers is critical.​

Branding  |  Typography  |  Marketing

Project Outline

Problem

The cattle industry causes significant damage to our planet and consumers deserve to know in order to make informed decisions. 

Goal
  • Raise awareness of beef production’s ecological footprint

  • Friendly and welcoming voice to offset grim subject matter

  • Present data in a way that is digestible, fun, and engaging

Solution

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Logo

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Color Palette

Brand Book

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Poster #1

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Poster #2

beef with beef plate
plate design

Plates

Poster #3

© 2025 Lora Riehl. All rights reserved.

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