AlphaSights
Rebrand

Branding | Marketing | Graphic Design

AlphaSights is the global leader in knowledge on-demand. Based in London but operating 24/7 from nine global offices, their 1,500+ highly skilled people work alongside investment and business leaders to provide them with dynamic access to globally distributed industry professionals and their unique perspectives.

Credits

Brand Design Director

Grant Barratt

Senior Designer & Studio Manager

Adena Poor

Graphic Designers
Steph Cook
Lora Riehl

2023 Creative Pool People's Choice Award

Project Overview

Problem

After more than a decade in business, AlphaSights entered 2021 with the same branding it had since 2008. The orange and maroon color palette no longer reflected the swiftly-growing, tech-focused information services firm and did nothing to set the brand apart from its competitors. I supported the rollout by designing hundreds of documents, templates, icons, flyers, banners, animations, and social media posts.

Goals

Build brand recognition and cultivate trust in the information services marketplace.
Communicate professionalism and inspire confidence in the firm's clients, current and potential.
Increase reach and engagement across LinkedIn, Facebook, Instagram, WeChat and website.

Old Branding

Solution

Copy of AlphaSights new visual identity (5).jpg

In the first year following the brand rollout, AlphaSights saw

300+

new hires

11k

new social media followers

+30%

increased website traffic

Below are a selection of collateral I designed using the new branding including social media posts, InDesign templates, roller banners, and localized recruiting flyers to set AlphaSights apart and shepard the brand into a new era.

With the rebrand came newly defined icon guidelines. These icons are used across presentation decks, recruiting assets, and other forms of communication both internal and external.