Brand & Graphic Designer

AlphaSights
Rebrand
Branding | Marketing | Graphic Design
AlphaSights is the global leader in knowledge on-demand. Based in London but operating 24/7 from nine global offices, their 1,500+ highly skilled people work alongside investment and business leaders to provide them with dynamic access to globally distributed industry professionals and their unique perspectives.
​
​
Credits
Brand Design Director
Grant Barratt
Senior Designer & Studio Manager
Adena Poor
Graphic Designers
Steph Cook
Lora Riehl



Project Overview
Problem
After more than a decade in business, AlphaSights entered 2021 with the same branding it had since 2008. The orange and maroon color palette no longer reflected the swiftly-growing, tech-focused information services firm and did nothing to set the brand apart from its competitors. I supported the rollout by designing hundreds of documents, templates, icons, flyers, banners, animations, and social media posts.
Goals
-
Build brand recognition and cultivate trust in the information services marketplace.
-
Communicate professionalism and inspire confidence in the firm's clients, current and potential.
-
Increase reach and engagement across LinkedIn, Facebook, Instagram, WeChat and website.
Old Branding



Solution

.jpg)
In the first year following the brand rollout, AlphaSights saw
300+
new hires
11k
new social media followers
+30%
increased website traffic
Below are a selection of collateral I designed using the new branding including social media posts, InDesign templates, roller banners, and localized recruiting flyers to set AlphaSights apart and shepard the brand into a new era.





With the rebrand came newly defined icon guidelines. These icons are used across presentation decks, recruiting assets, and other forms of communication both internal and external.
+200
unique icons...so far

