Project Outline

Problems

Inconsistency in:
- Typography
- Colors
- Brand Elements
- Imagery
Disconnect across social media platforms
Unpredictable access to professional photography

Goal

Create a cohesive brand, reflective of the current Pitch Please! that can be implemented and easily updated.

Old Instagram Feed

Screen Shot 2022-06-05 at 8.16.28 PM.png

Old Logo

Old Website

Pitch, Please!

Branding | Typography | Marketing

Pitch, Please! is a premier women-centered treble a cappella group at Northeastern University in Boston, MA. that challenges the standards of traditional a cappella and strives to empower women of all ages.

I joined the group in 2016 year as their vocal percussionist and music director. Together we performed on television shows including WGBH’s Sing That Thing and NBC’s Today Show. In 2019 we traveled to New York City to compete in the ICCA Finals, where I was awarded Outstanding Vocal Percussion.

Below is a rebrand of Pitch, Please! which I conceptualized in 2021 for my graphic design senior project.